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Complete rebrand and booking-first website for a boutique salon and beauty studio.

Salt & Fern

Project Details

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Client

Salt & Fern

Service

Web Design

Kickoff

July 29, 2026

Timeline

12 Weeks

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Project Goals & Vision

Salt & Fern wanted a warm, distinctive identity that felt nothing like a generic salon template, paired with a site where booking felt genuinely effortless for returning and first-time clients alike. We built a playful, hand-crafted brand system and placed the booking flow front and center on every single page, removing every unnecessary step between browsing and confirmed appointment.

Key Results & Achievements

The new booking-first design removed friction from the studio's biggest bottleneck, turning casual browsers into booked appointments faster and noticeably reducing the drop-off that happened during the old checkout flow.

41% increase in online bookings
New brand identity, "Logoipsum," launched
Booking widget featured on every page
Full service menu redesign
Instagram-integrated gallery section added

Project Overview & Development

We designed a hand-drawn, organic identity to reflect the studio's warm personality, then built the entire site architecture around one goal: get visitors to a confirmed booking in one click, from absolutely any page.

FAQ's

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Things worth knowing before we start.

Who's actually working on my project?

You work directly with us, not a rotating team of freelancers. Every project stays in Notion so you can track progress anytime.

How long does a typical project take?

Timelines usually run 4 to 8 weeks, depending on how much branding, design, and development the project needs.

How do we stay in touch during the project?

Weekly check-ins keep things moving, with Slack or email open in between for anything urgent.

What happens once the site goes live?

We stick around for 2 weeks post-launch to catch anything that needs fixing or fine-tuning.

What do I need to prepare before we begin?

Just a clear goal for the project. If you already have brand assets or content, even better, but it's not required.

Do you only design websites, or handle branding too?

Both. Most projects start with brand direction first, then move into the actual website design and build.

Is this only for early-stage startups?

Not at all. We work with founders at every stage, from first launch to a full rebrand years in.

How much should I expect to invest?

Pricing depends on scope, but most projects fall between $3,000 and $8,000 from start to finish.

FAQ's

Scroll down

Things worth knowing before we start.

Who's actually working on my project?

You work directly with us, not a rotating team of freelancers. Every project stays in Notion so you can track progress anytime.

How long does a typical project take?

Timelines usually run 4 to 8 weeks, depending on how much branding, design, and development the project needs.

How do we stay in touch during the project?

Weekly check-ins keep things moving, with Slack or email open in between for anything urgent.

What happens once the site goes live?

We stick around for 2 weeks post-launch to catch anything that needs fixing or fine-tuning.

What do I need to prepare before we begin?

Just a clear goal for the project. If you already have brand assets or content, even better, but it's not required.

Do you only design websites, or handle branding too?

Both. Most projects start with brand direction first, then move into the actual website design and build.

Is this only for early-stage startups?

Not at all. We work with founders at every stage, from first launch to a full rebrand years in.

How much should I expect to invest?

Pricing depends on scope, but most projects fall between $3,000 and $8,000 from start to finish.

FAQ's

Scroll down

Things worth knowing before we start.

Who's actually working on my project?

You work directly with us, not a rotating team of freelancers. Every project stays in Notion so you can track progress anytime.

How long does a typical project take?

Timelines usually run 4 to 8 weeks, depending on how much branding, design, and development the project needs.

How do we stay in touch during the project?

Weekly check-ins keep things moving, with Slack or email open in between for anything urgent.

What happens once the site goes live?

We stick around for 2 weeks post-launch to catch anything that needs fixing or fine-tuning.

What do I need to prepare before we begin?

Just a clear goal for the project. If you already have brand assets or content, even better, but it's not required.

Do you only design websites, or handle branding too?

Both. Most projects start with brand direction first, then move into the actual website design and build.

Is this only for early-stage startups?

Not at all. We work with founders at every stage, from first launch to a full rebrand years in.

How much should I expect to invest?

Pricing depends on scope, but most projects fall between $3,000 and $8,000 from start to finish.

READY TO BUILD SOMETHING GREAT

We turn your vision into a digital presence that finally matches what you've built — one that turns visitors into clients.

Tell us your story

READY TO BUILD SOMETHING GREAT

We turn your vision into a digital presence that finally matches what you've built — one that turns visitors into clients.

Tell us your story

READY TO BUILD SOMETHING GREAT

We turn your vision into a digital presence that finally matches what you've built — one that turns visitors into clients.

Tell us your story

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STUDIO DETAILS

Certified Partner

Location

Based in Dubai, UAE and London, UK — Working Worldwide.

F0RMLOG

⮡⮡ hheelllloo@@bbyyffoorrmmlloogg..ccoomm

NAVIGATION

About

Work

Reviews

Services

Awards

Contact

STUDIO DETAILS

Certified Partner

Location

Based in Dubai, UAE and London, UK — Working Worldwide.

F0RMLOG

⮡⮡ hheelllloo@@bbyyffoorrmmlloogg..ccoomm

NAVIGATION

About

Work

Reviews

Services

Awards

Contact

STUDIO DETAILS

Certified Partner

Location

Based in Dubai, UAE and London, UK — Working Worldwide.